KPMG appoints Acuity’s Amanda Hicks to lead marketing practice after Paul Howes promotion

May 17, 2019 4:30

Amanda Hicks is to lead KPMG’s Customer, Brand & Marketing advisory practice as founding partner Paul Howes takes a key role with the consulting firm’s 12-person national leadership team.

Hicks joined KPMG in 2017 when the firm acquired Acuity, the research and insights company she became CEO of seven years earlier.

Hicks joined KPMG after her business Acuity was acquired by the consulting firm in 2017

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Amanda Hicks KPMG Love Agency Paul Howes Sarah Vega

4 COMMENTS

Media commentator 19 May 19

She was not the founder of Acuity. It was a rebadged business she inherited. She certainly did not start from zero. Acuity is not a start up. Confirm with her. Thanks.

User ID not verified.

Paul Wallbank 20 May 19

Hi Media Commentator,

We’ve checked with KPMG and Amanda was indeed the founder of Acuity or, to be specific, Acuity Research Insights.

There are some other businesses using similar names which may be the reason for the confusion.

Thanks for flagging this, though.

Regards,

Paul Wallbank

Simon 20 May 19

Amanda is a great operator, good luck in the new role. Cheers Simon

User ID not verified.

Media commentator 21 May 19

No I think I have the right Acuity.

This was a hand me down from the old partners who disbanded or retired. Amanda was the sole beneficiary of the business. Certainly not a start up and certainly not founded by Amanda.

User ID not verified.