Parties share honours in the election social media battle

May 17, 2019 4:08

Regardless of who comes out a winner the Federal election, both the major parties can claim small victories in the social media space.

Social analytics service SEMrush looked at the most popular posts by the parties’ respective leaders over the past 90 days up to the election and found each social media platform had its own winner.

For the government, Scott Morrison was the king of Instagram taking out the top ten posts of the campaign. His birthday post with a Cronulla Sharks cake last Tuesday had the greatest engagement among Australian consumers, with 5,145 liking it.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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