Kraft moves Oreo to DraftFCB Sydney

Oreo: from Melbourne to Sydney

The ad account of Oreo, Kraft Food’s fast-selling biscuit, is to move from Melbourne to Sydney following the closure of its creative agency DraftFCB Melbourne last year.

After a protracted review which kicked off in September, the Melbourne-based consumer goods giant has opted to move the account north to DraftFCB’s Sydney office.

The appointment sees Kraft’s roster agencies Droga5, JWT Melbourne, Saatchi & Saatchi and Publicis Mojo miss out. Kraft did not confirm the shift, but did not comment further.