Kram records special track for anti-drinking campaign from Hello Sunday Morning
Spiderbait drummer Kram stars in a new ad for not-for-profit organisation Hello Sunday Morning which offers people access to a free online program to help people reduce their drinking and reclaim their weekends.
Created by Sydney creative consultancy by Chris + Geoff the new campaign features Kram, who recorded a track specifically for the ad, smashing out a drum solo on the cliffs of Botany Bay as the sun rises while other people go for a run or a surf.
The campaign features a short film which is then broken down into shorter videos and is supported by Hello Sunday Morning’s first app which aims to change people’s attitude to drinking by “pushing” a weekly challenge for them to complete on a Sunday morning.
I’m really impressed with the HSM campaign. I’m glad it doesn’t feature the standard negativity in a social awareness piece. There’s no berating you for choosing to drink on a Saturday but this is simply presenting an alternative.
I really like the positivity and Kram is bloody talented at whatever he touches to boot!
Love it guys. Great work on this one and Qantas.
Great work guys! Looks fantastic!
that drumbeat sounds like the who’s wont be fooled again song, bring it!
it is sooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!! Good don’t let the day get away it is totally so good I love it cos it is so beautiful, nice cute, sweet and happy ?