Krispy Kreme get creative with new ecommerce push from Digital Arts Network Sydney
Krispy Kreme Australia has formally launched a fresh digital strategy with the creation of a new website which enables consumers to cut into the doughnut to see the fillings.
Interactive specialist Digital Arts Network Sydney is behind the technology that also allows online ordering for the first time.
The custom-built dough-slicer forms part of its e-commerce drive to increase sales.
I could send them pics of the creation the kids left in the back seat of my car, after consuming 6 of their products at a Football game. I cant email the smell though…alas
Astro Glide Ann – we should start trying to develop ways you can smell products before you buy.
Lick your phone, seriously…that’s gross.
YUK.
Krispy Kreme consumers might be better served by knowing what’s actually inside the “handheld moment of joy” – and how many of those ingredients are known carcinogens.
Here’s a comparison between a homemade donut, and what’s in a base KK one – even before adding all those custom ingredients:
Krispy Kreme Ingredients Deconstructed
A homemade doughnut recipe may call for 8-10 ingredients consisting of flour, sugar, eggs, butter, yeast, oil, salt, milk/water, and few others depending on variations and flavors.
This is the ingredient list of a plain sugar glazed Krispy Kreme doughnut;
KRISPY KREME ORIGINAL GLAZED DOUGHNUT
Serving size 1 doughnut (52 grams)
Ingredients: Enriched bleached wheat flour- (contains bleached wheat flour, niacin, reduced iron, thiamine, mononitrate, riboflavin, folic acid), dextrose, vegetable shortening (partially hydrogenated soybean and/or cottonseed oil), water, sugar, soy flour, egg yolks, vital wheat gluten, yeast, nonfat milk, yeast nutrients (calcium sulfate, ammonium sulfate), dough conditioners (calcium dioxide, monocalcium and dicalcium phosphate, diammonium phosphate, sodium stearoyl-2-lacrylate, whey, starch, ascorbic acid, sodium bicarbonate, calcium carbonate), salt, mono-and-diglycerides, ethoxylated mono- and diglycerides, lecithin, calcium propionate (to retain freshness), cellulose gum, natural and artificial flavors, fungal alpha amylase, amylase, maltogenic amylase, pantosenase, protease, sodium caseinate, corn maltodextrin, corn syrup solids and BHT (to help protect flavor).
Glaze also may contain: Calcium carbonate, agar, locust bean gum, disodium phosphate, and sorbitan monostearate.
@John – this is a forum to discuss the content of the articles and share views on the creative/media/comms directions of various advertisers, and general happenings around the comms industry.
No discussion on the integrity of food products.
But have you tasted one?