Labor launches social media platform
Australian Labor has launched what it claims is the first country’s first party political social media platform. The site has been built by digital company Community Engine.
The announcement:
Thursday 15th July, 2010: A new website launched today by Australian Labor is an exciting first step to strengthening ties to the community by providing the first social media platform purpose built for an Australian political party.
A pioneering social networking and community engagement platform, called Campaign iQ, will enhance the existing alp.org.au portal, allowing Australian Labor to form direct relationships with its members and supporters, facilitate online conversations and foster community advocacy through participation.
I really like the “think tank” interface.
Sounds like they’ve brought in some cookie cutters (I see “technology platform” more than anything to do with outreach or engagement) instead of thinking about it too hard themselves.
Looks like they’ve set their filter a bit too high… just like the internet filter. See: http://preview.tinyurl.com/2c4qdbu <- workc*****ices anyone? it's filtering out the H and O from workchoices.
OK all political stabs and filter issues aside, this is great to see.
There’s no need to reinvent the wheel with using social media for political parties, and the end goal is hopefully a more informed ‘Peter from Penrith’, who is more engaged in the political process. I hope they don’t push people away with too much party PR, and hopefully the other parties also get on board. It should result on many more issues being addressed in the coming election, not just the 2 or 3 that are selling papers (figure of speech, I realise no one buys papers anymore 😉
Nothing ground breaking here……
The Liberal Party website has had these social features for ages & have a head start in this arena. Check out :http://www.liberal.org.au
RSS feeds don’t seem to work. Atleast not through Google Reader.
‘Sorry’ works on a whole new level at the footer: http://www.alp.org.au/Agenda/Climate-Change-Plan/
Hours of fun. Create your own outcomes!
http://www.alp.org.au/Aboriginal-Affairs/
http://www.alp.org.au/KevinRudd
There are really only two types of web sites, particularly around government, and this one’s *finished* – so it’s all good! Well done guys.