Ladbrokes Australia names new CMO as James Burnett moves to new pastures
Simon Jarvis: new Ladbrokes’ CMO
Betting giant Ladbrokes has named a new chief marketing officer with former Australis College CMO Simon Jarvis joining the company to replace the outgoing James Burnett.
Jarvis helped build the Australis brand into one of the fastest growing registered training organisations in Australia and has also worked in Automotive, FMCG and sports marketing.
Brands Jarvis has been involved with include Hahn Super Dry, Saab, Coon, Dare Iced Coffee and Telstra.
Congrats Simon well deserved. A great brand in a very competitive market that seems to be growing every year. I’m sure you’ll take Ladbrokes to very relevant heights!
Burnett did a great job getting cut through. I think it’ll take a while for me to stop saying “Bet Better” in a cockney accent.
I am eager to see what Jarvis will do in the role.
Jarvis looks like he comes from a strong creative background, he’s got his work cut out for him in market where everyone is shouting though.
Loved the work that James developed for Ladbrokes.
James has done a marvellous job at Ladbrokes. Big loss for them, who have also hired someone with no category experience.
Wouldn’t be surprised if William Hill has poached him to run its Australian operation, as Tom Waterhouse is doing a terrible job.
James did a great job building the Ladbrokes brand in Australia! Interested to see where he pops up next!
Congratulations to Simon Jarvis on his new role. I’m sure he will do a great job. James can leave Ladbrokes tremendously proud of what he achieved over the past three years, establishing Ladbrokes as a major wagering player in an extremely competitive market. A unique approach to creative and campaign development was adopted – with exceptional results, not to mention the creation of new products and initiatives not seen in the market before. Ladbrokes is in a good position to continue to go from strength to strength.
Looking forward to seeing where James pops up next. Did a great job at Ladbrokes, was a pretty handy neighbour and even the oldest Bronte clubbies thought he looked magic in sluggos. See you in Sydney mate..!
Congratulations Simon! I know you going to be a great asset for Ladbrokes. Looking forward to what you do.
Congratulations to Simon Jarvis on his new role. He will do a great job for Ladbrokes….looking forward to seeing new and fresh creative customer campaigns .