Lady Gaga’s beauty brand Haus Labs appoints local agency partner

April 2, 2025 3:34

Max Media Lab has been named the agency of record for Lady Gaga’s beauty brand Haus Labs across the APAC region.

The agency will oversee communications, event production, and paid talent strategies across Australia, New Zealand, and Asia Pacific. It will lead the local launch of Haus Labs, set to take place next month.

Haus Labs was launched by global pop icon Lady Gaga in 2019 in the US. It was the first major beauty line to launch exclusively on Amazon, and has since expanded into nine countries, including the UK, Japan, Germany, and France.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.