News Corp director joins Vudoo as chief strategist

April 2, 2025 11:30

Advertising commerce tech company Vudoo has nabbed a News Corp Australia director as its new chief strategy officer.

Paul Blackburn joins the company after nearly a decade with NCA, where he was most recently director of commercial data and ecommerce.

Overall, he brings 25 years of experience in digital media to the role, with “significant expertise” in developing digital-led marketing solutions and services that “prioritise exceptional customer experiences and achieve measurable business outcomes”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.