Latest ads: Aldi’s Supermarket Switch challenge; Industry Super Funds’ ‘symbol’
Mumbrella presents a wrap up of a few of the latest ads to appear on our screens in recent days.
Aldi has won a convert in its second ad, launched as part of the food store’s Supermarket Switch campaign, after Aldi sceptic-turned-fan Danielle said she was “blown away” and surprised by the selection the chain had to offer. BMF is the agency behind the campaign.
https://www.youtube.com/watch?v=7321jshcFpk
I am a regular Aldi shopper & can recommend a change in your latest advertising.
Many people in Aus have no experience with bringing their own bags & packing up themselves. Might be a good idea to emphasise use of trolley tokens & keeping the flow through the checkouts.
A friend was so embarrassed because she didn’t understand the system that she is reluctant to try again – no matter what the savings might be. So, maybe, making sure people know: always use a trolley, buy bags if you haven’t brought them, & be prepared to pack it up yourself.
I was in my local Aldi in Kogarah yesterday at 5pm and they had all the checkout lanes open and fully staffed.
Both of them.
Agree about Aldi checkouts, there aren’t enough checkouts of them. Whatever time you save in the supermarket is burned up by the wait in the checkout queue for one of the two staff to ring up your order.