Latest Jack Daniel’s campaign uses music to enhance flavour, via We Are Different
A new campaign for Jack Daniel’s spruiking its premium whiskey, Jack Daniel’s Bonded, features a science-backed music track, created to enhance the bold whiskey flavours.
The work was developed by creative agency We Are Different and Jack Daniel’s, along with its experiential partner, The Park.
The brand worked with Professor Charles Spence, a leading academic at the University of Oxford, who provided insights on how sound can interact with taste.
