Agency founder launches SnackableTV network for brands targeting millennials

December 1, 2016 3:51

Kontented agency founders Kate Edwards and Shae Constantine have launched a new network called SnackableTV aimed at providing millennials with free access to short-form entertainment.

Created with the aim of fighting against ‘digital litter’, SnackableTV will create free, short-form entertainment for those aged between 13 and 30.

Kate Edwards, co-founder of SnackableTV, and founder and CEO of Kontented, told Mumbrella: “Curation has been oversold as a term, just like content was five to 10 years ago. It’s been totally oversold but what hasn’t happened is that there is really no curation in the short-form environment.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.