Lazy politics Rabo’s latest target

Tim Burrowes

June 17, 2010 8:36

Rabo Direct has rolled out a new ad in its “Lazy” series, featuring a politician who can’t be bothered to write his own speeches.

The work is by Whybin TBWA.

Another ad in the same series – featuring a lazy horse race commentator is currently shortlisted as Mumbrella’s May ad of the month.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

advertiisng lazy politics Rabo Direct Whybin TBWA

3 COMMENTS

Anonymous 17 Jun 10

Truly awful. Aside from the fact politicians don’t write their own speeches anyway.

User ID not verified.

Neil 17 Jun 10

I don’t mind it.

User ID not verified.

Gezza 17 Jun 10

I get it. A sort of oxymoron.

The ad demonstrates what happens when laziness is the dominant characteristic of the agency and client. Maybe just morons.

User ID not verified.

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Lazy politics Rabo’s latest target

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