Leading Australian fashion magazine relaunches print edition

One of Australia’s leading fashion magazines has announced a return to print on Wednesday morning, with the first edition set to launch next month.

For the first time since early 2020, Furst Media’s Fashion Journal will present a premium hard-copy magazine distributed quarterly. In keeping with its position of making fashion media accessible and inclusive, the print edition will be free for Australians.

“The time’s right for us to bring FJ [Fashion Journal] back to print,” said Kris Furst, managing director of Furst Media.

Having cemented its digital presence during the Covid pandemic via a multi-platform approach, Furst said print is “having a moment” and it felt like an appropriate time to relaunch.

“What started as a pandemic-induced print hiatus eventuated in FJ establishing itself as the digital force it is today. But there’s no doubt print’s having a moment, and the Fashion Journal we’re relaunching this October is really going to dazzle,” Furst continued.

“We don’t believe there’s ever been a fashion mag this premium that’s been free to the consumer, and we can’t wait to see FJ back out there in the salons, boutiques and cafes of Melbourne and Sydney.”

Since its inception in 1991, Fashion Journal has championed local creative talent, including editors, photographers, stylists, writers, designers and models. It encourages self-expression and diversity in its stories, constantly exploring new ideas under its five key content pillars – fashion, beauty, music, life, and healt.

“Fashion Journal has a long and vibrant history in print, spanning over 30 years,” said Giulia Brugliera, managing editor of Fashion Journal.

“It’s always been a launchpad for creatives in the Australian fashion industry and I’m really proud that this next iteration of FJ will honour that legacy.

“I can’t wait for readers to explore this first issue; it’s a real marker of what Fashion Journal is at its core,” she continued.

“Fashion should be fun, and that’s the approach we’ve taken when bringing this issue together. There’s a common thread of love and joy, it’s a real celebration of our industry. At the same time, this issue goes deeper, exploring our connection with clothing, questioning our beauty ideals and studying our relationship with fashion.”

The first print edition will be available at select cafes, bars, hospitality venues, clothing boutiques, beauty salons, and more in Sydney and Melbourne from October 14.