Leading home builder brand rebrands via Claxon and Embark

One of Australia’s leading home builders has launched a new brand identity and positioning, developed by Claxon and its recently-acquired creative agency, Embark.

Underpinned by an ambition to became the leading home builder franchise network, Wattle Court’s new brand is designed to resonate with affluent second and third-time home buyers.

“We needed to establish a creative launchpad that talked to elevated experiences; celebrated the brand’s rich heritage; and provide an immersive customer experience via the brand’s commitment to quality, innovation and community-focussed solutions,” Claxon’s chief growth officer, Jade Axford, explained.