Leading home builder brand rebrands via Claxon and Embark
One of Australia’s leading home builders has launched a new brand identity and positioning, developed by Claxon and its recently-acquired creative agency, Embark.
Underpinned by an ambition to became the leading home builder franchise network, Wattle Court’s new brand is designed to resonate with affluent second and third-time home buyers.
“We needed to establish a creative launchpad that talked to elevated experiences; celebrated the brand’s rich heritage; and provide an immersive customer experience via the brand’s commitment to quality, innovation and community-focussed solutions,” Claxon’s chief growth officer, Jade Axford, explained.
“That may seem like a tall order but if the truth be known it was the perfect client brief as our combined agency teams have proven expertise in crafting distinctive and meaningful brands. We are so excited to elevate a business that is inherently proud of its Australian heritage and committed to building quality homes, and then bringing it to life via a brand story.
“We believe the new positioning makes Wattle Court stand out from its competitors and celebrates the brand’s philosophy to embody resilience, renewal and the essence of local craftmanship,” she added.
Claxon worked closely with Embark – a Gold-Coast based creative agency that it acquired in April – to develop and create the completely new brand architecture and identity, as well as content strategy.
Showcasing quality, trust, and a deep connection to the Australian landscape, the rebrand is complete with a new brand ‘voice’, logo, and colour palate, as well as a developed user-friendly website.
Claxon’s head of brand, James Coulson, said: “This brand elevation celebrates resilience, renewal and community, creating an emotional connection with high-end buyers. And the name Wattle Court also has personal significance, adding authenticity and relatability to the new brand identity.”
Matt Hope, CEO, Wattle Court Homes, added: “Our new brand positioning and refreshed brand look and feel brings all that we stand for at Wattle Court to life and truly represents our brand’s ethos of quality and commitment.
“We are delighted with Wattle Court’s new branding and can’t wait for our customers to see and feel it at every touch point.”
The rebrand is effective immediately, with a larger campaign due to roll out in the coming months.
Credits:
Client: Matt Hope – Chief Executive Officer, Wattle Court Homes
Claxon: Jade Axford – Chief Growth Officer
Claxon: James Coulson – Head of Brand
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