Legacy Club encourages Aussies to buy a ‘symbolic beer’ for veterans, via VML

Veteran’s charity, Legacy, has created a new donation mechanic allowing Aussies to donate by shouting a ‘symbolic beer’, via recently merged agency VML.

In an attempt to connect the charity to younger audiences, the Legacy Lager Tap is a dry tap that sits on pub counters, among other beers, that uses RFID technology inviting Australians to donate with the simple tap of their credit card or phone.

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