Leggo’s launches One Pan campaign
Simplot has released a new advertising campaign for Leggos’s One Pan.
Claiming a first-to-market product, the frozen meal brings italian cuisine to the dinner table in seven minutes.
Created by BWM, the 15-second TVC kicked off last night, Sunday 6 May.
Despite the meal being frozen, the press release states the campaign focuses on the “quality and freshness of the ingredients and the emphasis is on embracing the simplicity, authenticity (and romance!) of Italian cooking.”
Why would you spend 7 minutes reheating frozen stuff when you can boil some spaghetti in 8, while whipping up the sauce to go with it? Fair shake of the sugo bottle.
My Italian half is also a little miffed that the singer pronounces “autentico” incorrectly as or-tentico (instead of ow-tentico), Not very autentico really. Probably should have checked with Roberto Belgiovane on that one 😉