Lego launches festival of play to celebrate 50th year in Australia
Host and PR agency One Green Bean are behind a new campaign for Lego to mark the toy brand’s 50th anniversary in Australia.
The campaign is built around the ‘Festival of Play’, a nine-month push to encourage kids and adults to celebrate through play.
A dedicated website LEGOfestival.com.au goes live today, as does a 90-second video that tells the story of how the first Lego brick arrived in Australia.
Great story! Just 50 year ago and now look at LEGO!
I am really glad Lego has made it to 50 in Australia on its way to becoming the biggest toy in the world. I am also happy OGB and Host were involved. What I don’t understand though is how a site has been created that will be updated over 9 months and I can’t follow it on Facebook or even sign up to an email list. I will not remember to check back every month to see what you are doing no matter how strong the nostalgic love of Lego is…