Leo Burnett and Milkdrop launch ‘The Uncomfortable Feed’ to redefine breast pump design

In response to survey results that found seven out of ten women reported discomfort or pain while using a breast pump, Leo Burnett has teamed up with Milkdrop to create the International Nipple Encyclopaedia, for Milkdrop technicians to then create better and more comfortable equipment for breastfeeding women.

The announcement:

A survey conducted by Milkdrop (a women’s health start-up) in 2021 revealed that seven out of ten women reported experiencing discomfort, pain, or damage while using breast pumps, with eight out of ten stating it makes them “feel like a cow”. This critical issue stems from a lack of accessible data on nipple size and shapes, a pivotal factor in engineering a comfortable pump.