Leo Burnett lights a candle for Earth Hour
A Sydney apartment block becomes a giant candle in the final push to promote this Saturday’s Earth Hour.
In the TVC, written by Leo Burnett creative Gary Dawson and directed by Plaza’s Nick Robertson, dozens of neighbours use sheets to create the inspiring Earth Hour image.
The ad will air on Saturday, the day people around the world are being urged to switch off their lights for the third Earth Hour
Another Fallon ripoff… Good on you…
https://www.youtube.com/watch?v=8B-gFWU6xYc
Very clever and a catchy tune
Did it really need a gratuitous 90 seconds? Someone has their head up their Earth Ass. This could have been told in 30.
And what’s with that pay-off? If you hadn’t told me it was a candle I wouldn’t have been able to tell.
Nice idea. Poor execution.
@ K, it’s nothing like the Fallon ad. Just because some people are using fabric, geez. That’s like saying Ford are ripping off Holden because they used a car in their ad.
However, @ 4:46, yes, gratuitous indeed. And let’s start the conversation about the phenomenal waste of resources and helicopter fuel for this ad.
Anon @4.48, bang on.
There’s a hefty dose of irony attached to spending this much energy, materials carbon etc on an awareness campaign for a cause dedicated to reducing emissions.
Wunderman’s has to be the lowest emission one so far doesn’t it?
but it is just another of those community coming together ads… Strongbow, Liptons etc etc ad nauseum and like the previous post hard to tell it was supposed to be a candlle. At the risk of sounding like a party pooper… the whole concept is cracked….what the hell does turning off the lights for an hour on a Saturday actually do to reduce greenhouse gases… answer nothing. Emissions come from generation not consumption… generators do not lower their production for an hour on a Saturday night when they only run at baseload capacity anyway … if anything the concept is exactly what is wrong with a lot of the green movement … symbolism allowing people to feel smug about doing nothing
@5:07, what has Wunderman done?
@5:07 and myself…
I just googled it. Yes. Wunderman’s bit is brilliant. They even ask you to use “scrap paper”. Now that’s thinking!
Did you see they also have some challenge on to create videos & pix using the website in an interesting way.
https://www.youtube.com/watch?v=pe6BaIWug88
Sheesh you lot… it’s a promotion for a cause! Yes it used resources to create it, but it’s to create greater awareness around a worthy cause…. a very very worth cause. so why not have a bit of fun, light heartedness and a great impact at the end. 90 seconds out of your time to think about the fate of the planet shouldn’t be too much to ask. I think it’s brilliant!
Have done some digging on Wundermans Earth Hour thing. Apparently theres some easter eggs. When using it click on the video window and type in “moon” or “golf”. Cool.
awesome
try typing in “deathstar”
they rock!
For those who don’t know what all this deathstar and golf talk is about…
https://staging.mumbrella.com.au/wunderman-puts-earth-hour-in-consumers-hands-3954
Type in “Cricket”
Did the neighbours re-wash their sheets with energy efficient washing machines? What happened to the ‘flame’ when the building’s central air-con was switched off?
Nice ad, but it doesn’t make me want to participate.
Some people yap too much……go overseas to middle eastern countries and they are luck to have power for five hours…They do their bit for the earth every day. Not by choice. Here you do….so stop with the blah blah complaining…and do you bit. Thank you : )
beautiful direction.