Leo Burnett Melbourne pick up APMA Star Awards Grand Prix for #SPCSunday campaign
Leo Burnett Melbourne took home the Grand Prix at the Communication Council’s Australasian Promotional Marketing Association (APMA) Star Awards for its #SPCSunday campaign last night.
The agency picked up three gold awards for Peters Ice Cream, SPC Ardmona and 7-Eleven, as well as taking home the grand prix gong for its #SPCSunday campaign which leveraged user-generated content to raise awareness and money for the troubled fruit processor SPC Ardmona.
APMA Chairman David Lo said: “Congratulations to all of the 2014 winners and finalists. There was extremely tough competition this year, with a 32 per cent rise in entrants across a broad range of disciplines. There are gold winners from creative, experiential, PR and Media agencies this year, demonstrating a diverse mix of solutions for promotional marketing campaigns and helping to raise the bar for excellence in this field.”
How do you win a Grand Prix when the idea isn’t yours?
“taking home the grand prix gong for its #SPCSunday campaign which leveraged user-generated content to raise awareness and money for the troubled fruit processor SPC Ardmona.”
I’d love to know what Leo’s contribution was vs. the publics user generated content – and what they did vs. what the public just did organically.
Anyone who thinks digital campaigns happen “organically” doesn’t know much about digital.
Here’s the case study everyone – https://www.youtube.com/watch?v=M7SkLc7X5gg
If you’d like to know more, please get in touch.