Leo Burnett Sydney launches Samsung Galaxy S8’s global push

Leo Burnett Sydney is behind a new global ad featuring Samsung’s new Galaxy S8 ‘breaking out’ of its original screen size

The work for Samsung’s newest mobile features scenarios including a girl fighting in a boxing ring, a young boy playing drums and children playing soccer on the streets, with the Galaxy screen becoming larger with each impact.

Samsung’s Galaxy S8 ad focuses on the mobile’s new larger ‘infinity’ screen, which has not been featured on previous Galaxy models.