‘Want to live at the speed of Bolt?’: Olympian explodes in Optus network capability push
Optus is continuing its partnership with Olympic gold medallist Usain Bolt, in a new ad promoting the network’s speed.
A 30-second ad poses the question, ‘Ever wondered what life is like at the speed of Bolt?’ before showing him sprinting, interspersed with shots of jet planes, super-charged snails and various explosions.
The video spot also uses cartoon animations integrated with clips of Bolt dancing and running, including love hearts emerging out of a phone and an illusion which sees Bolt blow up.