‘Want to live at the speed of Bolt?’: Olympian explodes in Optus network capability push

Zoe Samios

April 12, 2017 11:35

Optus is continuing its partnership with Olympic gold medallist Usain Bolt, in a new ad promoting the network’s speed.

A 30-second ad poses the question, ‘Ever wondered what life is like at the speed of Bolt?’ before showing him sprinting, interspersed with shots of jet planes, super-charged snails and various explosions.

The video spot also uses cartoon animations integrated with clips of Bolt dancing and running, including love hearts emerging out of a phone and an illusion which sees Bolt blow up.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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