Leo Burnett Sydney: Mumbrella Creative Agency Review – poor survey for strong agency that thrives in the limelight
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Leo Burnett Sydney has fared over the last 12 months.
To think of the impact Leo Burnett Sydney has had on the industry in recent years. Earth Hour. The boss starring in hit ad show The Gruen Transfer. Consistently one of Australia’s biggest award winners. Winning Campaign Brief’s NSW creative agency of the year. Ranking top of AdNews’ list of Australia’s most awarded agencies. Yes, CEO Todd Sampson can be forgiven for feeling a little disappointed with his agency’s position in our survey. Overall, it ranked 10th.
In the eyes of Mumbrella’s readers, Leo Burnett Sydney is Australia’s seventh best agency, and its lowest score is – curiously perhaps – for its impact on the industry. It does not even make our panel’s top ten, scoring poorly for effectiveness and planning. But the comments from the panel belie the agency’s relatively lowly standing in our survey.
“Superb management and creative leadership with Todd Sampson and Andy DiLallo,” says one.
you can,t kill louie off who will i talk too while eating meals ill be all alone!