Leo Burnett Sydney wins Creative Effectiveness Lion at Cannes, Break Up didn’t make the long list, says jury chairman David Jones
Leo Burnett Sydney has won a lion in one of the most prestigious categories at Cannes – Creative Effectiveness – with the Watermark campaign for Bundaberg Rum.
The campaign, which saw people queue up for 96 hours to buy a special bottle of rum, the proceeds from which went to the Queensland floods relief effort, was one of only six entries globally to win a Creative Effectiveness Lion.
Former Euro RSCG Sydney boss David Jones, now the network’s global CEO, chaired the Creative Effectiveness judging panel. In an interview with Mumbrella, he said that while Watermark “wasn’t a contender to win the grand prix” he described the campaign as “a powerful creative idea with a social purpose”.
I had not seen this Bundy campaign but it is brilliant. Well done!
“I had not seen this Bundy campaign..”
Yes Nat, I’m not sure how many people saw it in the same light was the case study projected it.
Well done Tim Green & the rest of the team …nice work!