Leo Burnett wins Creative Showcase with augmented reality app for kids

Tim Burrowes

December 6, 2011 11:50

An iPhone app developed by Leo Burnett to support a new children’s book has been named the winner of the Interactive Advertising Bureau’s final Creative Showcase contest of the year.

The Parrot Carrot Safari is aimed at children aged two to five and allows them to make links between words that rhyme with animal names. The app includes augmented reality and narration from Kamahl.

Second was an app from Holler to tie Heineken in with the Rugby World Cup.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.