Leo’s great expectations (of unpaid interns)

Dr Mumbo knows that in 2014 internships are a crucial and important pathway into the advertising industry.

But he couldn’t help but notice that Leo Burnett is setting some pretty high standards for its unpaid interns.

An ad placed on The Loop is offering internships for two to three days a week with the prerequisite that the unpaid intern “must” “have big creative ideas that could play out on social media” and also “think strategically about how to better social ideas” (sic).

This doesn’t sound like an internship where the “final year university student or a recent graduate” will be making coffee and perfecting their filing skills.

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