Levi’s celebrates LGBTQIA+ voices with its 2020 Pride collection

February 24, 2020 8:28

Levi’s Australia has launched the ‘Use Your Voice’ campaign to celebrate its 2020 Pride collection.

The campaign highlights a group of young LGBTQIA+ Australians, expressing how using their voices has helped them be their authentic selves.

Levi’s is also continuing it’s partnership with Out Right Action International, an organisation which works to advance the rights of the LGBTQIA+ community around the world. Net proceeds from the collection will go to support the LGBTQIA+ community.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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3 COMMENTS

Debby 24 Feb 20

Another company jumping into political issues.
I don’t see how this is good for business? Remember 4 million voted against SSM

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Jason E 24 Feb 20

Debby,
Equality and human rights are not political issues.
Ill-informed comments like yours show companies like Levis that they’re doing the right thing. Bravo to them.

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Did you read the article? 24 Feb 20

It even says ‘Levi’s puts people over profit’. Live by the sword, die by the sword.

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