Lexus launches smart billboards
Lexus has launched smart billboards targeting messages at drivers of other cars.
The release:
Australia’s most sophisticated and interactive smart billboards go live today in a ground-breaking outdoor extension of the ‘This is the New Lexus’ campaign via M&C Saatchi in a collaboration with APN Outdoor and TMS.
The ‘This is the New Lexus’ brand positioning was unveiled in October with the launch of the NX Crossover model, taking the prestige car marque to a much broader, younger, more progressive luxury audience.
Don’t text while driving. Don’t read billboards targeted at you while driving your white mercedes.
Will the sign be smart enough to see that I’m driving a 2003 model? And will it be smart enough to then join the dots—I can’t bloody afford a new car? If I give the sign “the finger” will it be smart enough to not bother me ever again?
Not fuel cell car – not renewable energy car… Not interested
I was chatting to a gentleman in Germany last week. He is associated with a large, prestige, German auto manufacturer. He freely admittedly that Tesla has shaken their world and they are now reacting.
I have never seen an advertisement for a Tesla?
Go Tesla!
Dan!