Aussie head of Tui social media on why she will ‘never go back’ to agencies
Escaping the culture of agencies, where overwork is the norm and insisting they know more than the client about their business, has been one of the best moves she has ever made, the Aussie social media head of global travel giant Tui has said.
Rachel Hawkes told the Socialbakers Engage conference in Bali that in moving from agency to client side gave her “life back” after moving from media agency OMD to Tui 18 months ago.
“I have my life back. I have a much better quality of life, I will never go back,” she told the conference.
The executive, who also worked agency-side at Elemental and began her career as a solutions executive for Vodafone in Australia, said her view of working in agencies was not a tongue-in-cheek comment.
I used to be in agency and I was reminded it was a privilege to be in the industry. But busting your ass, the long hours and the low pay wasn’t worth it. Not all agencies are bad eggs though, but I’m much happier going back to client side and leaving work on time to go to the gym and having a life.