Lindauer lampoons dependent men with tactical print buy

Wine brand Lindauer, which depicted men as pathetic cry-babies without their girls in a recent TV ad, has launched a follow-up effort in print, with a tactical media buy in the social pages of New Zealand’s Sunday Star Times.

The campaign was by DDB New Zealand.

In September, Lindauer released a TV ad that portrayed men are hopeless when their loved one leaves them to their own devices for a girls’ night out.