Lindeman’s launches global campaign focused on ‘smile stories’

Lindeman’s have launched a new global campaign built around the idea of highlighting ‘smile stories’.

The campaign, created J Walter Thompson (JWT) Melbourne, aims to highlight stories of friendships and has been launched in more than 100 countries with the tagline: ‘The World Smiles with Lindeman’s’.

https://www.youtube.com/watch?v=y-B4CBI8yTg

“Lindeman’s has been making people smile for over 170 years,” said Paulina Embart, JWT group account director.  “And this campaign celebrates those little, everyday things that make us happy. Inevitably, it’s a real sense of social connection that lies at the heart of joyful moments.”