LinkedIn launches content marketing analytics tool
Matthew Tindale
LinkedIn has launched a data-driven measurement tool to help brands measure the effectiveness of their content marketing strategies and show how it stacks up against competitors as it looks to become the “definitive publishing platform for professionals”.
The Content Marketing Score, announced by the social media platform today, will analyse the impact of content by measuring its reach, frequency and level of engagement with users.
Brands are grouped with nine other competitors, based on their target audience and service offering, however data is anonymised with a detailed breakdown only available for your brand.
Great stuff. Reinforcing that LinkedIn is a platform to help you be better at your job as opposed to the place to go to find your next job.
Tool sounds great today and will be even stronger in the future as users make this shift – with the user base widening to a broader audience than business development and recruitment, and people using it on a daily basis for their daily content needs. I am looking forward to seeing how deep the insights go in terms of content and audience segmentation.
Great news!! This will surely change the way LinkedIn platform is used by Marketing professionals. Looking forward to the tool.
@scott Heron ..i liked the way you brought out the point of this tool helping to be better “at the job” .