LinkedIn sees the scale of personalisation grow as focus narrows on B2B support

November 25, 2015 10:32

Matt Tindale

Targeted nurturing, smart data and automated campaign optimisation are the fresh focus for marketers, research by Linkedin has found after asking marketers which trends are in and which are out.

The survey of 900 marketing professionals revealed there has been a quick transition in the minds of marketers from the issues that were paramount just a year ago.

Marketers are moving on from element such as mass messaging, manual reporting, product centric marketing, manual campaign optimisation, shotgun marketing, clickbait and big data to more responsive, targeted and automated methods.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics