Lion and Thinkerbell show how good life is in latest ‘Give a XXXX’ spot
Lion has launched the latest iteration of its ‘Give a XXXX’ campaign via the brewers creative agency of record, Thinkerbell.
The tongue-in-cheek platform was first launch last July, touching on the positive outlook that Queenslanders take towards ‘living the good life’.
The latest iteration is set to Montell Jordan’s hip hop track ‘This Is How We Do It’, featuring a group of Queenslanders engaged in a highly competitive beach cricket game, with a dock standing in for the cricket pitch.
