Lion pitches alcohol brands media account putting ZenithOptimedia on alert

February 21, 2014 1:28

Lion has called a review of its alcohol brands media account, placing incumbent ZenithOptimedia on alert Mumbrella understands.

With a media spend estimated by Nielsen to be worth more than $35-40m in 2012-13 the pitch is expected to be highly competitive. Optimedia picked up the account in 2005, and consolidated more brands in 2008.

“We are currently reviewing the media support for our business, which will include a pitch process over the coming months,” said Matt Tapper, national marketing director of Lion – beer, spirits & wine Australia.

“Over the past twelve years we have been fortunate to enjoy a rewarding relationship with ZenithOptimedia and for our teams to deliver some innovative and award-winning campaigns together,” he said.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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