Lion shortlist down to three on media account

May 13, 2014 12:20

Lion’s review of its alcohol brands media account is down to just three agencies, Mumbrella understands.

The agencies involved are understood to be Bohemia, Initiative and Mindshare, which has been whittled down from a wider initial shortlist that also included Starcom and MEC.

As Mumbrella revealed earlier this year, Lion pitched the account, which has a media spend estimated by Nielsen to be worth more than $35-40m in 2012-13, in February with incumbent ZenithOptimedia confirming a month later that it would not participate in the process.

All agencies contacted by Mumbrella declined to comment.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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