Lipton Ice Tea launches creator-led campaign in Australia via Billion Dollar Boy

Darcy Song

February 15, 2023 2:29

Lipton Ice Tea has launched an experiential, creator-led campaign in Australia, supported by global influencer agency Billion Dollar Boy, encouraging random acts of kindness.

The campaign, #PassTheSunshine, is launched across digital out-of-home (DOOH), social media and experiential activation to raise brand awareness.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Billion Dollar Boy Lipton Lipton Ice tea

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Lipton Ice Tea launches creator-led campaign in Australia via Billion Dollar Boy

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