Liquidators investigate EON Sports Radio
EON Sports Radio is being investigated on whether it continued to trade while insolvent by its liquidation administrators, Cor Cordis, following the station’s abrupt axing last year.
According to the AFR, the digital radio station – which was axed abruptly in May – “may have been insolvent since April 2017”, after funds from the previous two months had been exhausted.
with the key issue of any digital radio, audience metric etc, the key to attracting sponsors is actually listeners during each episode. Unlike AM/FM/Traditional radio, you can “guestimate” numbers from a survey of random people like we see in the market place. Digital numbers actually let us know how many listen to a Podcast or a live event at any particular time.
I’m going to take a massive assumption that this is why CrocMedia is going to be more successful overall as it is building its audience in a smarter way by finding “influencers” within the existing marketplace then using this brand equity of these people to build a digital platform and then enabling them to partner with other networks eg: AFL.com.au/sports websites/apps & existing radio stations to produce cheaper content.