Liquorland says ‘Cheers’ in biggest-ever brand campaign

September 19, 2023 9:37

Coles Liquor Group’s Liquorland has launched its biggest-ever brand campaign, championing the everyday moments and saying ‘Cheers’, in partnership with creative agency Bashful.

The new campaign features the feel-good track ‘Young Folks’, helping to bring to life the brand’s vision of being local and accessible.

Whether it’s cooking a meal with mum, celebrating a birthday with some BYO or having a date night at home, Liquorland hopes to ‘bring the drinks’ and savour these moments.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.