Lisa Squillace joins GroupM to lead new offering launching next year

GroupM is launching a new division in Australia and New Zealand, and has hired industry figure Lisa Squillace as its new head.

Driving the expansion of the group’s entertainment capabilities, GroupM’s global entertainment division Motion Entertainment, which is headquartered in London and Los Angeles, will launch in January to support the local entertainment industry.

It operated in 35 countries globally, and has co-produced more than 2,100 TV series and films in partnership with leading global talent – including the likes of Morgan Freeman, Bradley Cooper, and Kevin Hart – as well as networks and platforms.

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