Rest Super supercharges brand platform with new iteration via Reunion

Following the successful launch of its ‘Super. Simple.’ brand platform earlier this year, Rest Super has revealed the next phase of the campaign, via its creative agency partner Reunion.

Rest launched the platform in March with a commitment to simplify the superannuation experience for Aussies, and take out the complexities often involved for members.

The latest iteration features a new element – the Rest Representative – in the form of a uniform-wearing character who personifies and embodies the Rest brand. Played by multiple actors, the Rest Rep joins mid-ad to ask “Is now a good time to talk about super?” before explaining the aforementioned complexities of superannuation in a clear, digestible manner.