Lisa Walsh joins IAB as director of research

Walsh

IAB Australia has named Lisa Walsh as its director of research following the departure of Gai Le Roy in February, Mumbrella can reveal.

Walsh joins the digital industry body after 13 years with the ABC where most recently she was head of insights. Prior to joining the ABC, she spent more than a decade working for Nielsen in media research and consumer marketing.

In her new role, Walsh will drive IAB programs aimed at growing online and mobile display and search investment by standardising and simplifying online audience and media measurement.