Little girl’s dream comes true in NAB AFLW sponsorship campaign

A young girl’s dream to play AFL with the Melbourne Demons and Greater Western Sydney Giants comes true in NAB’s new campaign promoting its sponsorship of the AFL Women’s competition.

Created by Clemenger BBDO Melbourne, the campaign sees Olivia, a NAB AFL Auskicker, watching a practice AFLW match between the Melbourne Demons and GWS Giants from the sideline, before she is ‘surprised’ and called onto the field by Demons’ captain Daisy Pearce.

Olivia gets passed the ball and begins to play with the women until she scores a goal and is celebrated as the champion of the game.