Little Johnny to be released on-demand
Instinct Entertainment’s animated film Little Johnny The Movie will premiere at the Melbourne International Comedy Festival, with a simultaneous on-demand release for the duration of the event.
“We have had great success in the past following traditional filmmaking and distribution models. However, we don’t believe that the concept of launching with a national, multi-screen wide release is the right way to go for every film. So many great, new Australian films are withering and dying before they find their feet. For Little Johnny The Movie, we are setting out to gently nurture the film and build the audience gradually before expanding the number of cinemas it plays in,” said producer David Redman.
Redman said that the VOD release (through http://site.dynamoplayer.com/, at a price of U$4.95 for a 24-hour access period) is not necessarily related to the film’s budget.
“It’s more about how we financed the budget. By financing the movie privately we were able to keep the distribution rights together and this makes a worldwide VOD release contractually possible. On traditional financing structures you’d have to licence the VOD rights with other rights territory by territory. As modern audiences, especially online, don’t really see the world that way and view things globally we financed the movie in a way that made a global approach possible,” Redman told Encore.
