Live blog: Thursday July 3

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

• Opinion: Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam?
• Budget Direct has ‘no idea’ if aliens campaign will continue following pitch
• Transport NSW use ‘Opal Man’ to highlight benefits of Opal system
• Masterchef, House Rules do battle with Nick Kyrgios

4.51pm – We wrap up tonight with a quick look at some of the media stocks on the ASX.

• Ten (ASX:TEN) dropped very slightly, finishing at 26c, valuing the company at $696.7m.
• Enero (ASX:EGG) closed at $1.05, putting the company market cap at $90m.
• STW (ASX:SGN) closed at $1.46, valuing the company at $585m.
• Salmat (ASX:SLM) stayed quite steady at $1.62, giving it a value of $255m.
• APN News & Media (ASX:APN) closed at 0.785, pricing it at $807m.
• Fairfax Media (ASX:FXJ) held fairly steady at 93c, valuing the company at $2.19bn.
• Seven West Media (ASX:SWM) was up a little at $1.97, giving it a market cap of $1.96bn.
• Southern Cross Media Group (ASX:SXL) stayed completely flat at $1.09, pricing it at $765m.
• And Nine Entertainment Co had a relatively steady day, finishing at $2.13, pricing it at $2bn.

4.30pm – There’s a good piece on AdNews today examining the cash trail between Clive Palmer’s political party and an Aegis aligned agency. This is of particular relevance because Aegis also counts the Federal Government as a client.