Live blog: Wednesday, August 6

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

• Freeview to launch its HbbTV service on September 2
• Hangout debates the pros and cons of native advertising
• Carat Sydney faces major leadership shake up
• SMH boss Darren Goodsir asks columnist Mike Carlton to apologise for being rude to readers – Carlton has since resigned
• P&G and Unilever defend strategy of marketing corporate name in addition to brands
• TV ratings: The Block beats out X Factor as Save with Jamie comes fifth at 7.30pm again
• Dr Mumbo: The NT News takes on super croc v mega shark
• Myer launches new spring/summer campaign via Ogilvy as creative pitch enters year 2

5:22pm – Freeview is set to announce it will roll out its much delayed HbbTV service on September 2, as the TV industry pushes to keep up with consumer consumption habits.

3:57pm – Carlton and United Breweries (CUB) has confirmed that chief marketing officer Peter McLoughlin will leave the business on September 1 for health and personal reasons. Details here.