News

Live Entertainment industry launches #VAXTHENATION, fronted by Russel Howcroft

September 6, 2021 8:26

The Live Entertainment Industry has today launched its own vaccination campaign, under the guidance of veteran ad-man and radio host Russel Howcroft.

An industry collective, LIVE Alliance (Live Industry Venues + Entertainment) made up of agency Good One Creative, along with Live Nation, Mushroom Creative House, Bolster and AKA has released a TVC, with the message #VAXTHENATION to encourage grass-roots vaccine encouragement.

In an interview with Mumbrella, Howcroft spoke about the creative behind the campaign, as he partnered up with Good One, his son’s agency, following a noted lack of creative approaches to vaccination uptake.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
good one creative Live entertainment industry Mushroom Creative House Russel Howcroft Vaccine campaign
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