Loan company Moneyme aims to make brand more likeable with ads on customers’ cars

Quick loan company Moneyme is turning its customer’s cars into mobile ads with the offer of free fuel in the hope of using them to build greater engagement.

The company has tapped into using private vehicles as billboards hope to take the message from the street into the space of social media and advocacy.

While paying drivers to wrap their cars is an old approach, with a number of companies operating in the Australian market, the move by Moneyme is a rare example of a brand using it as the central element of its marketing.

Uber also has plans to let its Australian drivers earn extra cash through wrapping their cars.