Local publisher partnerships won’t work without global scale, claims Pangaea boss

McKinnon: Set to take on APEX in mobile space

Publishers looking to band together to form their own programmatic offering need big numbers and global reach to differentiate themselves, the general manager of The Pangaea Alliance has suggested.

The Pangaea Alliance, is made up of a consortium of international publishers including The Guardian, CNN International, the Financial Times, Thomson Reuters and The Economist who banded together to form their own programmatic offering in March last year.

Pangaea’s Fiona McKinnon took aim at local publisher alliance APEX – which is a mobile-only programmatic venture between Fairfax Media and Nine Entertainment Co’s Mi9.